Brand Core
Brand Core
GLOBIS’s core values are kokorozashi and potential.
The core elements of the GLOBIS brand can be summarized in two words: “kokorozashi” and “potential”.
Kokorozashi – personal missions that unify passion and skill to create positive change in society, lie at the heart of GLOBIS’s business and its community. By believing in potential, GLOBIS commits to fulfilling the aspirations of individuals and organizations. This is how we create and innovate societies.
Logo
Concept
The new logo design is based on the concept of the “GLOBIS Blue Flame”. The imagery symbolizes the strong will, intelligence, and passion that resides in the hearts of people who come to GLOBIS.
Inheriting the DNA of our founding logo
and the expression of kokorozashi
The corporate logo used since the establishment of GLOBIS
has stood as an iconic symbol in such areas as media, events, and GLOBIS facilities.
Imbued with this legacy, a new logo takes the stage from April 2024.
Continuing the legacy of the original design
The G motif in the new logo abstracts and visualizes kokorozashi within the “GLOBIS Blue Flame” concept.
The new G shape was influenced by GLOBIS’s original G square logo with its distinctive circle and sharp central line running through it, representing kokorozashi.
The diagonal upward line expresses speed and strength of will.
Typeface
Typeface
To improve our brand communication, we created an official typeface called “GLOBIS Serif”. It is an original, distinctive font that embodies the GLOBIS corporate personality.
Color
Color
Our corporate color is newly designated as “GLOBIS Blue”. This blue represents a bright, vivid blue flame that lights a fire in the heart – one of our key characteristics.
